Tuesday 13 March 2012

I&B Ministry launches Facebook Account for Digitalization

 New Delhi, March 13, 2012.

        In a major initiative to enhance the understanding of
critical issues associated with the digitalization process, the
Ministry of Information and Broadcasting has  for the First time
launched a Facebook account on the subject. The objective of this
initiative is  not only to disseminate information regarding the
issues involved, it would also facilitate a two way flow of
information between the ministry and key stakeholders.           In
this direction, the Ministry has launched a new and dedicated facebook
account, namely, www.facebook.com / DigitalIndiaMIB” to facilitate
exchange of information and clarifications on a wider canvass of
public participation, covering a whole gamut of public concerns.   The
facebook account carries answers to some of the frequently asked
questions and provides links to other connected organizations.  The
“Wall” on the facebook account provides interaction platform and shall
be a source of useful information for the individuals as well as the
stakeholders like the Multi-System Operators and Cable Operators.

        A decision to digitalize the existing analogue cable
television networks in India was taken recently. The Cable Television
Networks (Regulation) Amendment Act, 2011 has been enacted to bring
about legal framework for implementation of Digital Addressable System
in cable television networks. This is being implemented in a time-
bound phased manner beginning with the 4 Metro cities which will go
digital cable television way by 30th June, 2012. The rest of the
country will follow suit in phases and the entire country will be
digitalized by 31st December, 2014.      The digital switch-over of
cable television is for the overall public good. It however,
necessitates adequate public awareness about the new system and the
changes to be made at the level of stakeholders including television
viewers to be digital ready by the cut-off dates. With the
digitalization of Cable TV system, the service providers will be able
to carry large number of TV channels in their network, as compared to
those presently carried by analog cable TV system. Besides, the
digital cable TV network has enhanced capability to carry additional
innovative services like triple play with broadband, value added
service and interactive services. It has, therefore been decided to
initiate a public awareness campaign for the purpose utilizing the
platform of social media.”

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